"Design brings wealth" wrote Olaf Leu, one of the great graphic designers of the last century. Provocative, surprising even, yet perhaps also true?
It is certainly true that most creative work, as in business, is subjected to some kind of economic evaluation in regards to its success or failure.
It is equally true that delivering outstanding performance frequently carries a greater chance of economic success, rather than being merely mediocre or indeed, possibly worse.
Yet, there routinely exists no automatic or predetermined relationship between creative excellence and corresponding economic achievement.
It needs passion, determination and specialist knowledge to establish, organise and orchestrate such a relationship to ensure it remains enduring and rational. Equally, it demands imaginative minds with profound understanding of media, design, art and communication to successfully guide and manage a business partner through a defined, creative ecosystem – in short, it needs Pearltree!
Companies within creative ecosystems are in the main service providers. They operate within business sectors that primarily deal with people, and so frequently adhere to unique sets of rules.
Yet connecting parameters of achievement and strategies for optimisation, both of which typically go hand in hand when measuring economic success, to that of creative excellence is rarely possible without substantial experience of both environments.
Take for example the art market sector where even though a product retains a pure, creative dimension its underlying basis still remains predominately economic, just as in commerce, investment and finance, and its ultimate success depends heavily on the people involved. Likewise in the media industry where journalistically defined business models, both on and offline, primarily focus on "economic activity surrounding the production and marketing of creative content". Communication and design may well be structurally different, yet in their joint determination they both retain core similarities.
Pearltree was founded as it had all the necessary experience of these areas to be the ideal advisor, consultant or business partner for your creative project.
Prof. Dr.-Ing. (Arch.) Alex Buck
After receiving his diploma (HfG Offenbach) and later gaining his doctorate (University of Hannover) Alex Buck founded d ... c brand + design consultants in 1992, the first design management consultancy in Germany. Alex proceeded to lead and develop this business until he transformed it into design.net AG in 2000 and then subsequently guided it as its CEO until 2002. Following the merger of design.net AG with Peter Schmidt Studios / BBDO Alex took over as Managing Partner and CEO of the Peter Schmidt Group, the central brand and design agency of BBDO Germany, until 2009 and then as Chairman and Senior Partner until 2012. Since 2013 Alex has been Chairman of Whybrand, Brand Identity Partners Frankfurt, Frankfurt – Berlin.
From 1994 to 2001 Alex was also a publisher and editor of the journal "form - Zeitschrift für Gestaltung". To date Alex has also written and edited numerous books and articles on the subject of brand, design and innovation.*
Alex has been active in teaching since 1997 and held until 2000 the seat of Professor of Design Theory and Strategy at the Munich University of Applied Sciences (FH Munich) and afterwards as a guest lecturer and holder of numerous teaching positions. Since 2013 he has been honorary Professor of Brand and Design Strategy at the Hochschule für Gestaltung Offenbach am Main, Kunsthochschule des Landes Hessen. 2014-2017 he was Visiting Professor at the DETAO Masters Academy at the Shanghai Institute of Visual Art (SIVA).
Today, following 25 years of experience within the creative sector he is now partner of Pearltree - investors in creativity, an investment company specialized in media, design, art and communication.
Alex is also an established member of diverse Advisory Boards, Boards of Directors and Supervisory Boards across numerous invested companies and concerns.
*Recently published "Diretrizes Para a Gestão de Tendências," the Brazilian edition of "Handbuch Trendmanagement", German edition FAZ-Verlag 1998.
C. Bernt Sannwald
C. Bernt Sannwald studied economics and business administration at the European Business School in Frankfurt, Paris and London and graduated in 1981.
After spending time with JPMorgan in Frankfurt, New York and at the IFC/World Bank in Washington, where he started his career in 1981, he proceeded to build up the international project finance group at JPMorgan out of Frankfurt.
C. Bernt Sannwald then relocated to JPMorgan’s Buenos Aires Office, where his responsibilities included M&A projects, project finance, debt restructuring and major privatisation mandates.
In 1989, two years before setting up his own company, C. Bernt Sannwald moved back to Germany to join the M&A subsidiary of the Delbrück Private Bank where he concentrated on M&A of medium-sized enterprises. C. Bernt Sannwald is a member of the economic council, a group of professionals supporting the organisation of the European Business School (EBS) Symposium, Schloss Reichartshausen.
He is chairman of the supervisory board of www.value-trust.com a leading and independent financial experts company for all kinds of corporate valuations. Today, following 30 years of experience within the M&A and corporate finance sector he is now the founder and partner of Pearltree - investors in creativity.
Pearltree is an active investor and seeking a pure financial commitment is not our primary objective, as it is rarely possible to successfully influence and support the creative context of business without interactive involvement and participation. Yet, the form and merit of this participation is always examined and discussed individually and can range from silent participation right up to a majority acquisition. Maintaining, strengthening or indeed renewing management are all conceivable possibilities and this is the reason we refer to ourselves as investors in creativity.
Pearltree is currently invested in media, design, art and communication concerns.
INVESTORS IN CREATIVITY
60487 Frankfurt am Main
Tel. +49 (0)69 56 9968 45
Represented by: Prof. Dr.-Ing. Alex Buck
Registered Court: Frankfurt am Main, register number: HRA 47603
Content Responsibility: § 55 Abs. 2 RStV: Prof. Dr.-Ing. Alex Buck